Project Duration:
2025-2027
Project Location:
Lincoln, UK
Objective:
To measure and enhance pollinator activity on organic egg farms, providing real-time data that supports biodiversity action plans and strengthens Noble Foods’ environmental commitments.
Technology:
AgriSound’s Polly™ sensors will capture detailed, real-time insights into bee and insect activity across diverse farm habitats and landscapes.
Project Scope:
🐝Two-year pilot tracking pollinator populations on Purely Organic farms.
🐝Evaluation of habitat interventions such as wildflower meadows, hedgerow planting, nesting sites, and invertebrate shelters.
🐝Integration of findings into long-term biodiversity strategies and sustainability reporting.
Significance:
🐝First UK egg producer to adopt pollinator monitoring technology.
🐝Provides data-led evidence to support biodiversity claims and prepare for future regulatory requirements.
🐝Strengthens consumer trust in the No.1 organic egg brand through transparent, verifiable sustainability practices.
🐝Sets a potential model for adoption across Noble Foods’ wider supply chain.
Impact Goals:
🐝Improve biodiversity outcomes on organic farms.
🐝Use real-world data to refine sustainable land management practices.
🐝Lead the egg sector in aligning farming operations with measurable ecological benefits.