Noble Foods Biodiversity Monitoring

Noble Foods, the UK’s leading egg producer, has partnered with AgriSound to become the first in the sector to deploy bioacoustic technology for pollinator monitoring on its Purely Organic farms.

Project Duration:
2025-2027

Project Location:
Lincoln, UK

Objective:
To measure and enhance pollinator activity on organic egg farms, providing real-time data that supports biodiversity action plans and strengthens Noble Foods’ environmental commitments.

Technology:
AgriSound’s Polly™ sensors will capture detailed, real-time insights into bee and insect activity across diverse farm habitats and landscapes.

Project Scope:
🐝Two-year pilot tracking pollinator populations on Purely Organic farms.
🐝Evaluation of habitat interventions such as wildflower meadows, hedgerow planting, nesting sites, and invertebrate shelters.
🐝Integration of findings into long-term biodiversity strategies and sustainability reporting.

Significance:
🐝First UK egg producer to adopt pollinator monitoring technology.
🐝Provides data-led evidence to support biodiversity claims and prepare for future regulatory requirements.
🐝Strengthens consumer trust in the No.1 organic egg brand through transparent, verifiable sustainability practices.
🐝Sets a potential model for adoption across Noble Foods’ wider supply chain.


Impact Goals:
🐝Improve biodiversity outcomes on organic farms.
🐝Use real-world data to refine sustainable land management practices.
🐝Lead the egg sector in aligning farming operations with measurable ecological benefits.