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British Sugar Biodiversity Monitoring


British Sugar 1British Sugar has partnered with AgriSound to launch an innovative two-year pollinator monitoring project on a large farming estate in North Norfolk.

Project Duration:
 2025 – 2027

Project Location
North Norfolk, UK

Objective:
The project aims to collect real-time data on pollinator activity, particularly bees, to better understand biodiversity and inform sustainable agricultural practices.

Technology:
AgriSound’s Polly™ acoustic sensors will be deployed to continuously monitor insect activity. This cutting-edge technology enables automated, scalable, and real-time biodiversity tracking.

Key Benefits:
🐝Enhanced understanding of pollinator health and behaviour.
🐝Data-driven decisions on land use, pest management, and habitat creation.
🐝Long-term potential to improve biodiversity and sustainability in sugar beet farming and broader agricultural practices.

Significance:
This initiative supports British Sugar’s sustainability goals and sets a precedent for using technology to protect UK pollinators and ecosystems.

 

“This project presents a significant leap forward in our long-term ambition to enhance biodiversity across our agricultural operations. We have been looking to adapt our practices to become more sustainable and supportive of biodiversity in the UK and partnering with AgriSound seemed like a natural choice for us.  
By better understanding pollinator activity, we can make more informed decisions about land use, pesticide management, and where to create nature-friendly habitats. This will help us to maintain our eco-friendly practices well into the future.”  
Charlie Curtis, Agricultural Sustainability Manager, British Sugar.

 

 

 

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