Project Duration:
2024 - 2025
Project Location:
San Salvador Volcanic Complex, North America
Objective:
To evaluate and enhance biodiversity across barley-growing regions and supply chain sites, ensuring that ecosystem health is directly measured and supported as part of AB InBev’s global environmental commitments.
Technology:
AgriSound’s Polly™ bioacoustic sensors capture real-time data on bee and insect activity, combined with environmental conditions, to measure the effectiveness of land management practices.
Project Scope:
Pilot deployment of monitoring devices across selected barley and hop farming regions.
Assessment of how habitat interventions (wildflower strips, hedgerows, cover crops) influence pollinator activity.
Integration of biodiversity data into AB InBev’s global ESG and sustainability reporting.
Significance:
Aligns with AB InBev’s Smart Agriculture and Climate Action goals.
Provides robust, data-led insights to strengthen regenerative agriculture and biodiversity strategies.
Demonstrates leadership in embedding ecosystem monitoring into global food and beverage supply chains.
Impact Goals:
Build measurable baselines for pollinator health in key barley and hop-growing areas.
Guide nature-positive farming practices that improve both biodiversity and crop resilience.
Deliver transparent, science-backed evidence of AB InBev’s commitment to protecting ecosystems while producing beer sustainably.